Attuned’s team of psychologists spent years isolating the 11 key motivational factors.
Altruism
The endeavor to help, support and maintain the wellbeing of others, as well as the expectation that others will help us if we need it; the preference of a kind of environment where this comes about on a mutual basis.
- Ensuring a positive group atmosphere
- Mentoring newcomers
- Sharing knowledge and information
- Supporting each other through problems
- The importance of group values
Autonomy
The need to develop and preserve personal freedom; striving for independence in decision-making, time management and working out solutions while assuming personal responsibility.
- Self-reliance
- Individual time management
- Individual decision-making
- Individual problem-solving
- Freedom to create own framework
Competition
An attraction to challenges, struggles and competitive situations; a continuous striving to compete with others, to reach appointed goals and find success, in relation to both others and to oneself.
- Measuring oneself against others
- Competition
- Setting of high targets
- Success orientation
- Pushing own boundaries
Feedback
The need for feedback from others, for evaluation and recognition in all areas of life; the desire for both negative and positive feedback to help carry out work satisfactorily and reinforce a sense of worth.
- Feedback
- Positive reinforcement
- Constructive criticism
- The importance of others’ opinions
- Recognition and praise
Financial Needs
The desire for financial security and wellbeing; a liking for activities entailing the generation of profit, and of endeavors to accumulate and safeguard wealth.
- Pay, bonuses
- Extra material benefits: premiums, cafeteria, overtime pay
- Financial security
- Generating revenue
- A constant, secure and predictable income
Innovation
An attraction to varied and novel situations and tasks in all areas of life, where an opportunity exists to create something new, to introduce new approaches, and to apply unconventional solutions.
- Creativity
- Novel approaches, tasks and solutions
- Establishing or creating something new
- Examining several viewpoints at once
- Self-expression
Progress
The endeavor to acquire new capabilities or skills and to expand knowledge in all areas of life, driven by the need for personal development and professional growth.
- Personal development and professional growth
- Pushing beyond the limits
- Lifelong pursuit of knowledge
- Learning from others
- Challenges entailing complex tasks
Rationality
An attraction to logical, objective and scientific methods; the endeavor to make decisions based on factual data and connections of cause and effect, and by taking into account objective feedback from others.
- Logic and objectivity
- Causal thinking
- A strategic and process-based approach
- Debate based on rational arguments
- Complex, analytical thinking
Security
The desire for planning and predictability, and the need for precisely defined rules, clear frameworks and spheres of responsibility; a striving for stability and permanence in all areas of life.
- Planning
- Predictability
- Stability
- well-defined rules, responsibilities and expectations
- Observance of prescriptions
Social Relationships
A fondness for belonging to a group; striving for frequent and mutual social interactions, developing quality human relationships and a good social atmosphere.
- Openness and sociability
- Quality human relationships
- Love of communal programs
- Preference for teamwork
- Creating and maintaining a good workplace ambience
Status
The desire for reputation, recognition, respect and continuous progress through the ranks, as well as the endeavor to develop a lifestyle which, through external appearances, makes social status and position at the workplace unequivocal.
- Respect commensurate with position
- Reputable company
- Pride in work and position held
- Importance of progressing through ranks
- Style and elegance